Coco Rocha photographed by Craig McDean
Originally published in W Magazine (October 2006)
The fantastic thing with plastic is that it fits with all moods, styles, regardless the colour of the sky. How easy it is to create a multitude of looks throughout the year.
Wearing plastic is like red lipstick. It makes you stand out. Either you want to add a poetic, futuristic or intriguing touch of boldness and creativity. It can be combined with the more classic outfit and inject a fresh breeze of playfulness and coolitude. Materials blend together, tranparency makes it aerial, colour conbination are endless.
From catwalk to everyday life, plastic comes now in all sort of wearables, clothes and accessories. It’s not audacious to say that the simplest detail that create the most sophisticate effect.
Here are few ideas to add an interesting twist to your outfit:
Liquid-filled plastic collar • Christopher Kane
Haf sheer Bag • Jil Sander
Wanda nylon, transparent biker jacket • Farfetch
Us Frenchies – we really do know how to make an awesome tune.
I mean, let’s look at just a few of our great legends – Edith Piaf, Françoise Hardy and Daft Punk. And you know what? Today – we’re still singing in tune 😉
We know everyone’s familiar with artists like David Guetta and Justice, but that’s not all there is to our musique. We’ve been playing along to many musical movements for years, from the modern chanson in the swinging 60’s to the nu-wave 80’s and now more recently the electro-poptastic scene.
French music gives you the best of both worlds – our music is set to fit any mood. Think about it – we’re all for deep, poetic and meaningful lyrics, but at the same time, we can’t get enough of pumping the music out loud and busting some moves on the dancefloor!
So guys, enough talking – join us in toe-tapping in your Méduse, to our Best of French playlist!
Et voilà !
Who said a Garçonne has to have short hair and a smoky suit?
At Méduse, a pair of Noir & Rouge Jumpy Boots, a bomber jacket, and a red biker helmet with a simple backpack is WAAAAY cooler than that!
Think of Lisbeth in The Girl With the Dragon Tattoo or the badass girls in the film, Fast and Furious. (SCREAM GUARANTEED! Ryan Gosling in Drive! Yep, we thought of you!).
And for a softer reference, check out Ari Fitz’s style series for tomboys. Here are the must-have pieces for the new Garçonne style =D
Now jump on your motorbike with our Noir & Rouge Jumpy Boots!
There used to be some clichés about fashion: it should be superficial, the demonstration of a consumption-society which goes totally mad. And if it’s true that fast-fashion might sometimes flirt with danger, it does not necessarily mean that all fashion lovers are weirdos.
Remember Coco Chanel? Style was a statement, for emancipation. Know Cara Delevingne? Beyond the badass attitude, there’s also an amazing call for freedom. Style details actually tell a lot about someone… and about the community you live with.
More recently, in 1968, one of the most famous mottos was: “Under the paving stones, the beach”. A call for rethinking values, borders, what we all fear to break.
Revolutions don’t necessarily need to be violent; revolution is a spirit, a state of mind. An exploration of the world we live in, that we interrogate.
Wearing jelly-shoes and Méduse is a sort of statement: how about wearing them in the rain? Who would be shocked actually? And who would be smiling?
Dare to Méduse-map your world.
This week we have been celebrating our friends around the world, to get in touch with our cultural side. French culture, to be specific. Well it’s obvious isn’t it? Méduse = FUN, ORIGINAL… FRENCH!
So dear friends, let’s explore ‘the Hexagon’ and discover the hidden treasures! And to start off this tour guide, we’re focusing on the homeland of Méduse, Pays de la Loire in France.
So what first? Something the whet your appetite – because, well, we love our shoes almost as much as our food. Whether you like sweet or salt more, the Guérande salt marshes provide the ultimate ingredient for our salted caramel treats. And to top it off, who doesn’t appreciate a traditional Crêpe, dripping in deliciously, sticky caramel? Get your French cooking on and check out this recipe!
And so to Nantes, the home of many talented individuals – take us as proof ;p We share this beautiful city with a famous band – C2C. Have a listen and transport yourself to the Nantaise harbour side with its yellow cranes and Loire river running by.
Last but by no means least, this region is home to our two Méduse stars – bloggers Nolwenn C. and L’Autruche. Embodying the Nantaise style and the Méduse charm, they were a perfect choice to play top models for our new A/W ’15/16 campaign. Intrigued? Well, we’ll just have to leave you in suspense for now…
So, admit it. Life in Western France is pretty enticing no? Pop on your Jumpy and start exploring the region for yourself.
Got a story or recommendation for us from Pays de la Loire? Share your tips and tricks on the best sites, flavours and experiences for jelly friends alike to check out!
Until next time…
Explore ‘A Week With Méduse’ to find our highlights, picks and Méduse photos from fans around the world.
We’ve been busy, busy bees here at Méduse! Spring is not too far away, so we’ll soon be switching seasons to our new Spring / Summer 2015 collection – but before we do, how about a look at our week in pictures!?
We checked in at the Méduse Airport, to jet set all over the world and talk to some special stars as part of our theme, Friends Around The World. Our lovely Londoner, Claire Etchell, left her trail of Jumpy footsteps all over London landmarks. You can read her interview here!
We then flew waaaaaaaaay over to sunny Singapore and spoke to blogger, jelly-lover and #GetJumpy master, Darishini T. She has such a way with words and we’re sure she’s gonna be a star to watch out for! Just take a look at this haiku, she created for Méduse!
Another awesome week, jet lag not included and we end with a nod to you, our jelly superstars.
Aren’t theses the best present a girl would wish for? anaiisbdk thinks so.
Denim plus Jumpy = match made in heaven. Modelled by emmie_eliott !
A regular on our blog, but fabulous nonetheless – it’s tukibomp!
taka0412112 You can hide in these boots, even in Camo gear! Plus the red bag is a give away ;p
Your masterpieces never cease to bring a smile to our faces… Seriously, we can’t wait to discover your fashion, creativity and style in the next week ‘with Méduse’. We’re off to watch the genius unfold at Paris Fashion week, we are French after all ;p !
Can you believe it? This year has whizzed past and suddenly it’s 2015 tomorrow – are we dreaming?!
Speaking of dreaming, we know that you’ve all been thinking about how to dress to impress for your New Year’s Eve parties! But we’ll give you a hint that will make you stand out from the crowd – GLITTER.
A New Year’s Eve party calls for sparkle, as it’s the one day which speaks glam. Champagne and glitter – it’s like your jelly and ice cream, or your Brad and Angelina. It’s meant to be!
With picks from Topshop, Lazy Oaf, OPI and our beloved glitter Jumpy boots, our sparkly styleboard is set to have you shining like a star!
Here’s to going out of 2014 with a bang!
HAPPY NEW YEAR!
Although all the Méduse team are looking forward to having a big bash to celebrate the New Year, we’re also thinking about all the fantastic stuff we’ve been lucky enough to be a part of and how 2014 might just be our favourite year yet!
Firstly we had great time at fashion exhibition Who’s Next where we got to show off our jellies to some of the trendiest people in Paris.
We also got to work with those stylish girls at Paulette, who showed off their chicness in our SUN jellies.
And lastly, but possibly most importantly, we’ve been spreading the jelly love with you guys and in return you have shared your experiences with us through all your snazzy Instagram photos.
So yes 2014 has been ‘jellytastic’, however that just means we have to try even harder to make 2015 even better!
You know how much we love spotting the hottest, upcoming talents from around the world! And today, you’re going to love what we have in store…
We’ve searched high and low and heard the most amazing sounds, but here we are – bringing you the most exciting bands and artists to look out for in 2015!
French Cuban duo Ibeyi and pounding electro Swedish pop trio Kate Boy are just some of the rising stars who will be dominating the music scene next year.
So here’s to 2015 – AWESOME MUSIC. AWESOME SOUNDS.
We felt inspired, it’s Christmas after all! Just one look at our chestnut coloured JUMPY boots got us
in the mood for, well, ‘chestnuts roasting on an open fire’.
It’s been a busy year and we’ve got lots of exciting things lined up for 2015. Get ready for Who’s
Next in January, our new S/S ’15 campaign release and much more!
But before all that excitement…we’re thinking of coming in from the cold, kicking off our Méduse
and putting on some Nat King Cole and Bing Crosby to really put us in the mood.
Candles lit. Fluffy hat? Of course. Crackling vinyl – playing. Marron / Noir Jumpy boots waiting to be
taken out for a walk tomorrow? Certainly.
What about you?