Last week we spoke to L’Autruche – this week it’s about Yiyou From Mars!
She’s a woman who loves fashion and loves the planet, fusing street style and environment empathy to create an ethic that Méduse adores! Join us in finding out more about exactly who is Yiyou…
“I’m passionate about vintage and retro fashion wear… like Méduse!”
M – We’ve seen you sporting our SUN Méduses and we’re intrigued to know more about you! So tell us, who is Yiyou from Mars? And why this name ? 😉
A – My name is Aurélie, I’m a happy thirty-year-old feeling good in Méduse! 😀 “Yiyou” is an unpronounceable nickname my sister has called me since we were kids, and “from Mars” is there because I grew up in Marseille before moving to Paris for work, and finally, in 2011, to Bordeaux. I have a nostalgic personality and I like everything that reminds me of my childhood. That’s why I’m passionate about vintage and retro fashion wear… like Méduse!
M – You’ve been blogging about fashion and lifestyle for a while! What drove you to start this blog?
A – I love fashion, but not catwalk fashion: street fashion, where all trends truly begin. I like originality and style that stands loud and clear, style from people that dare to be different. When the ‘blogosphere’ started in 2005/2006, I found so much inspiration on retro and vintage styles from US and UK blogs. I got so inspired that I decided to stop buying fashion magazines in which I wasn’t identifying myself anymore and become a regular reader of a good ten of blogs or so. One day, I thought that if I loved discovering the looks of regular girls like me so much, maybe other girls would be interested in my style! I finally started my blog in 2012, but I’ve only been writing diligently recently.
M – We’ve noticed that just like Méduse, you care about the environment. Is that influencing your style?
A – Of course. It’s been a while since I realized the impact of our way of consuming the environment and on working conditions of the people manufacturing our clothes. I don’t like waste and I avoid promoting “fast-fashion”, meaning buying a lot of things and changing them often, as much as possible. I try to use sustainable products by selecting quality fabrics or pieces I’ll be wearing for a long time. Vintage and thrift stores are a great way to fight over-consumption by giving a new life to second-hand clothes. I love digging for the best pieces online and in second-hand shops. Méduse are sturdy: I’m planning on keeping them for a long time!
Thank you, Yiyou from Mars! It’s so important to think about fashion and the Earth together, and you celebrate both – which Méduse LOVES! Don’t forget to head over to Yiyou’s blog to find out more about her super-cool street-inspired style!
blogger, environment, fashion, interview, retro, vintage